Gracie Abrams, a 26-year-old Grammy-nominated singer, has swept the pop music scene with her intimate and emotional style since her debut in 2019. A second-generation star personally praised by Taylor Swift.
After joining the Chanel family last year, she is now an ambassador for Coco Crush. The campaign photos capture her effortless charm in Los Angeles, wearing jeans and a short skirt, with sparkling jewelry.
Chanel praises her “unique attitude and natural confidence,” a perfect reflection of the collection’s spirit, seamlessly transitioning from stage to camera.
The Essence of Coco Crush: Stackable Classic Quilted Pattern
Since its launch in 2015, Coco Crush has been set in 18K gold or exclusive beige gold. The quilted vest-like pattern evokes the softness of a pillow, designed for “living, moving, and expressing.”
The new season emphasizes “flexibility,” with mesh connections enhancing the tactile experience. Sliding clasps allow for easy adjustment of bracelets and necklaces, captivating whether worn alone or layered.
The platinum and diamond-encrusted version adds sparkle; Abrams demonstrates the short choker in the advertisement, simple yet richly layered.
New Collection: Chokers, Earrings, and Bracelets
- Supple Short Choker: Beige gold mesh, comfortable against the neck, a highlight of Abrams’ denim look, versatile and can be transformed into a longer chain.
- Transformable Earrings: Suitable for wearing alone or in pairs, the diamond-patterned details capture light and shadow, perfect for everyday wear or the red carpet.
- Bold Bracelet: Wide beige gold, makes a statement when worn alone, or layered for a unique and stylish look.
Weared by celebrities such as Lily Allen and Tessa Thompson at the Marmont Estate party in Los Angeles, proving the collection’s social appeal.
Styling Philosophy: Casual Luxury
Abrams prefers “denim with her favorite Chanel,” pairing the choker with a short skirt or shirt, and earrings to accentuate the profile, effortlessly embodying a cool California vibe.
Former muses like Jennie demonstrate the “Hide and Seek” game, with short necklaces subtly added for playful interaction.
Whether in metal or diamonds, the key is free stacking, allowing the jewelry to flow like a melody.
Purchase Guide and Extended Value
| Individual Items | Metal Options | Starting Price (USD) | Suitable Occasions |
| Short Necklace | Beige Gold | 2,000 | Everyday/Party |
| Transformable Earrings | White Gold with Diamonds | 1,500 | Stage/Date |
| Bracelet | Gold | 3,000 | Stacking/Single Display |
- Purchase: Chanel online store or boutiques, customized stacking consultation service.
- Care: Wipe with a soft cloth, avoid chemicals, ensuring it can be passed down through generations.
Gracie Abrams transforms Coco Crush from jewelry into a statement, a gentle yet uncompromising brilliance, just like her lyrics, delicate yet deeply moving.
